Our Story

Our Story

In 2019, I was at a Mizzou and had a dream of opening my own boutique. I came home from school and in November of 2019, I started Charlee and Tru Boutique, I was solely online and did local pop up shops. As it continued to grow, I had set my goal to open a brick and mortar store. In October of 2020, I turned those dreams into a reality. I opened my doors in downtown Hannibal, Missouri and loved every moment of it. After getting married and wanting my own family, I had to make a very hard business decision and that was to close my brick and mortar and move everything back to online, in December of 2021.

I decided to get my real estate license and that took off. Then in September of 2022 we found out we were expecting a baby, an answered prayer. I was really busy with real estate & we were building a house, so I decided in December of 2022 to close the C&T chapter for a while.

Fast forward to August 2023, still busy as ever with real estate and a new baby, I still couldn't stop thinking about C&T. Which brings us to now, ready to operate online and hosting fun pop up shops. I am so thankful for all of the support from all of my customers, whether you've been here since the very beginning or are just finding us, THANK YOU for being here. This wouldn't be possible without you. 

Back to blog